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Traffic Intelligence. Zero Hardware Required.

How TraceMark Flow turns Google's road data into decisions your transport teams can act on.

Turning Road Data into Actionable Intelligence

TraceMark™ Flow uses the processing power of Google Cloud technology to ingest, store, and process enormous amounts of complex mapping traffic and environmental data. Leveraging Google's enterprise-grade infrastructure and AI capabilities, TraceMark™ Flow enables organisations to store and analyse accurate, timely, and relevant traffic information to improve performance and city sustainability. Providing travel time intelligence for roads, identifying unusual congestion now and into the future whilst monitoring the journey resilience of key transport corridors using Google's comprehensive traffic data that's updated over 100 million times daily.

What is Google Roads
Management Insights

Google Roads Management Insights (RMI) provides aggregated insights into
road network performance, using Google's extensive mapping and traffic data to help organisations understand how roads are moving. From travel times and traffic conditions to network performance, RMI provides the underlying intelligence needed to monitor and analyse road networks at scale.

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Discover TraceMark™ Flow

See how TraceMark Flow reveals congestion hotspots, travel patterns, incident impacts and corridor performance, live and historically.

TraceMark Flow road congestion view of metropolitan Auckland. Every road segment is coloured by current condition across the whole network, with a table listing roads by delay against their standard travel time

Click the highlighted point
Click to explore
Fanshawe Street selected on the map, with a panel showing its travel time through the day plotted against the standard for that time

Follow a corridor
Congestion analysis for Albany Highway northbound on Friday 11 September, showing estimated travel time rising above the standard through the morning peak to 22 minutes 53 seconds at 08:24, a space-time chart locating the delay along the corridor, and the corridor on a map

Is this a pattern?
Reliability analysis for Albany Highway northbound this calendar year: travel time distribution with free flow and planning time markers, a summary of planning time index, buffer time index and travel time variability over 152,226 samples, and a daily trend with morning and evening peaks highlighted

Measure the difference
Compare analysis for Albany Highway northbound: mean travel time over the last three months for weekday peak hours plotted against all hours, with export image and export CSV controls

What now?

Everything you just saw ran on Google Roads Management Insights.

No cameras, sensors or roadside hardware were installed to produce any of it. See it running on your own network.

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CUSTOMER STORY

Abu Dhabi Situational
Awareness

Powered by Google Maps Roads Management Insights, TraceMark™ Flow leverages Google's existing road network data without the need for physical hardware. With real-time refresh rates and scalable global coverage across urban and rural road networks in more than 200 countries and territories, TraceMark™ Flow provides access to one of the world's most comprehensive road datasets.

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